Fashion is saying goodbye to real fur and replacing it with luxurious faux fur.
Over the past 2 years, real fur has faced a lot of challenges everywhere. A mass of luxury brands (Burberry, Gucci, Kate Spade, Ralph Lauren, Calvin Klein, Versace, etc.) and also fast fashion brands (Forever 21, H&M, Topshop, Zara, etc.) decided to go fur-free, London Fashion Week banned animal fur from their show and Los Angeles even decided to ban the manufacture and sales of real fur within city limits.
Is this the end of real fur?
After decades of trying to get animals their justice, finally the animal rights activists obtain their victory! PETA (People for the Ethical Treatment of Animals), a US-based animal rights community declared that "2018 is the year that everyone is saying goodbye to fur. Times are changing and the end of fur farming is within reach!".
Now, fashion move very fast to distance itself from fur. Wendy Higgins, media director for Humane Society International said that now days, consumers expect brands to be responsible for animal welfare and being sustainable. Consumers don't want to see fur as it has become a symbolisation of "selfishness".
The world's fur-free brands are embracing faux fur with passion, elevating both materials and design standards. Fur-free brands such as Stella McCartney, Shrimp and House of Fluff are producing luxurious faux fur trench and coats - without the animal cruelty.
“Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right,” -Donatella Versace, the Economist’s 1843 Magazine.
References
Jacobs, B. (2018). Is this the end for real fur?. Retrieved from http://www.bbc.com/culture/story/20181004-how-fashion-fell-in-love-with-faux-fur
A Comprehensive List Of Every Single Fashion Brand That Has Banned Fur. (2018). Retrieved from https://www.harpersbazaar.com.au/fashion/luxury-fashion-brands-that-are-fur-free-14634
Is this the beginning of the end for fur in fashion?. (2018). Retrieved from https://fashionunited.uk/news/fashion/is-this-the-beginning-of-the-end-for-fur-in-fashion/2018040328911
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