Thursday, 14th November 2019.
Ashepa Lifestyle is an African inspired brand that creates authentic products with the help of African local artisans. The brand was founded by Chetna Bhatt; a woman who was born in Kenya with the passion and love for tribal culture, distinctive soulful crafts and the richness of artistry within Africa. When Chetna came to Asia, she wanted to change people's perspectives on African products and wanted to show people that Africa's art is timeless and possess richness.
As a brand, Ashepa brings ‘Afroluxe’ to the world. The brand made high quality, handmade products created by some of the best artisans in Africa. The brand offers eye-catching and practical jewellery, accessories and homewares; with their own unique stories inspired by the local artisans and the African community.
Every product is hand-crafted with love; contributing to the ethical and sustainable lifestyle. The artisans who make the products are nurtured and they work to support their communities and for their happiness.
Me and two of my friends had the opportunity to help Ashepa to setup their booth for Boutiques Fairs Singapore that is located in F1 Pit Building. Boutiques Fair Singapore is a 3-days showcase event featuring small brands with their latest designs and exclusive launches. The event showcases women's and men's accessories, home decor, lifestyle products, and children's fashion, toys and decor.
As a brand, Ashepa wants to show their traditional African heritage and yet look luxurious at the same time. Ashepa's products have traditional pattern and texture with luxe colours such as gold, black and white. So, we decided to display the products in simple furnitures with basic colours such as transparant, white and gold to make the whole booth looking luxurious and elegant, but still with a touch of traditional African heritage.
I am so glad I got the opportunity to help brainstorm concept for the booth and setting up the booth from scratch. From this experience, I improve my skills in visual merchandising and gain my experience working with a real brand.
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