HERA, the big hit Korean beauty brand opened up an official store in ION Orchard Mall, Singapore!
HERA's store design suits the brand identity of HERA perfectly, which are classic and dynamic. The store uses basic colour such as black and white as the main colour of the display, fusing it with a pop of red, pink, and purple to give a more bold vibe.
❝ Enthralled by K-beauty, the world now sees HERA growing into a beauty icon representing Asian women. ❞
The store got a few display sections, but the brand accentuates the displays that feature their new collection, AU JOUR LE JOUR Collection.
The AU JOUR LE JOUR Collection consists of:
1. Cell Essence: an essence that prevents desertification of the skin and gives a bright and dewy complexion.
2. Black Cushion: glowing skin foundation that stay fresh and comfortable all day.
3. Eye Shadow Palette: six-color eye shadow palette for a vintage punk retro look.
4. Wonder Pearl Liquid Lip: glossy liquid lipstick that creates a more youthful looking lips.
5. Rich Curling Mascara: curling mascara with slimmer peanut-shaped brush for exquisite yet dramatic curling and neatly finished lashes from the roots.
Not to mention, all of HERA's layout display looks very aesthetically pleasing, especially their lipstick display. They used colourful straw-like tubes, stacking it in a gradient order, and it looks very popping and extravagant!
HERA also got very popular recently because of their collaboration with Jennie from BLACKPINK. Together, they create a new foundation called Nothing But Black Foundation that features a smooth yet matte finish, 24 hours long-lasting and neat coverage. There are 12 different shades developed to match the skin colours of Asians.
If you're visiting Singapore or is currently living in Singapore, lucky for you because you can visit HERA's store, try out some of their products directly and find the perfect makeup shade for you! Happy trying♡
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