Sunday, 20th October 2019.
Did a photo shoot and video shoot for ENDELEVU; a brand I created for my final graduation project.
About the Brand
ENDELEVU (meaning: ‘SUSTAINABLE’ in Swahili; one of the most spoken language in Africa) is a Singaporean based sustainable retail clothing brand that will be established in 2020. The brand creates and produces a range of sustainable casual womenswear with classic-cut and timeless design, naturally dyed with plant-based ingredients.
ENDELEVU will be using raw linen naturally dyed with plant-based ingredients such as leaves, fruits and vegetables to reduce the use of toxic chemicals in the production process.
Behind the Scenes
For the photo shoot and video shoot, I really want to focus on the brand story which revolves around the tagline #naturallytimeless. I want to show all the ingredients used and the production process to make the brand as transparent as possible; as the brand's unique selling point is that all the products are naturally dyed with plant-based ingredients.
At first, I struggled to start the video shoot as I don't have a picture in mind of how the video would turn out. But after a few discussions with the videographer, we made a story line and voila, we did it!
Special Thanks to
Model: Shefvin Purwadi
Photographer: Yoel Septianto
Videographer: Jasson Adhiputra
Studio: Studio Kini
Art Director: Karin Danashta
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